Career Opportunity - Facebook Media Campaign Manager

Join Africa's only Facebook Preferred Marketing developer. The candidate will join our highly skilled media team on exciting campaigns in the Social Media Space.

We are looking for a motivated individual who understands the digital landscape with a passion for detail and analytics. The candidate will be *responsible for managing and optimising some of the biggest client Facebook advertising budgets on a daily basis.*
Candidate will gain a full understanding of Facebook ad products and will be able to recommend the best strategy for client objectives.

Desired skills and experience:

• Experience in placing and managing PPC (pay per click) media
• BSc/Bcom degree is preferable
• Strong initiative
• Well organised
• 3+ years experience
• Highly Motivated
• Team player
• Must give peace of mind (Can rely on candidate for accomplishing any task)
• Excel fundi
• Powerpoint
• Strong Maths
• Strong analytical mind
• Problem solver

Send your CV to careers@popimedia.com

Career Opportunity - Senior Community Manager

Digital Native? Ready to unleash your true talent on the world?
Join the fastest growing Social Media Agency in the country and work on some of the most exciting brands in the digital space.

Desired skills and experience

• 2+ years experience as a community manager in a digital agency
• Digital strategy acumen
• Strong grasp of communication and language
• Uses initiative
• Highly Motivated
• Team player
• Problem solver
• Innovative

Send your CV to careers@popimedia.com

Career Opportunity - Facebook Media Sales Manager

Join Africa's only Facebook Preferred Marketing developer and the leader of Facebook meida in the country. The candidate will join our highly skilled media team on exciting campaigns in the Social Media Space.

Desired Skills & Experience

• Minimum 2-3 years experience in digital advertising sales or advertising sales
• Natural networker
• Attention to detail a must
• Well organised, strong drive to learn and passion in technology (geek), initiative, passion
• Charisma

Send your CV to careers@popimedia.com

Career Opportunity - Client Service Manager

We are looking for a motivated individual who understands the digital landscape with a passion for social media and client relationships. The candidate will be responsible for overseeing a team of talented individuals (Project Manager, Designer, Community Manager, Strategist) while managing client relationships and gaining new business. This is a bit like being able to meet Nelson Mandela while carrying a teaspoon of oil and not spilling a drop.

Desired skills and experience

• 3+ years experience
• Possibly digital advertising agency experience
• Uses initiative
• Highly Motivated
• Leader
• Team player
• Must give peace of mind (Can rely on candidate for accomplishing any task)
• Excel fundi
• Strong Maths
• Strong analytical mind
• Problem solver

Please complete this form in addition to your cv: http://goo.gl/L3CY3

Send your CV to careers@popimedia.com

Facebook update: Promotional guidelines change

Facebook sent out a release on Wednesday morning saying that they have updated their Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.

Here’s what Page administrators need to know:

• They’ve removed the requirement that promotions on Facebook only be administered through apps / tabs on the fan page
• Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, brands can now:

• Collect entries by having users post on the Page or comment/like a Page post
• Collect entries by having users message the Page
• Utilize likes as a voting mechanism
• As before, however, businesses cannot administer promotions on personal Timelines (i.e. the brand manager who has 1,000 friends cannot run the promo from the personal profile)
• Accurate tagging is required in promotions

In order to maintain the accuracy of Page content, Facebook’s Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:

• It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
• It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

However, we don’t see a problem with pages asking fans to tag themselves in a photo purely to gain more engagement where there is no competition running.

In a nutshell you can now run a competition on the page wall itself, however creating a promotion with an app on Facebook allows a Page to create a more personalised experience, more in line with a brand’s strategy and corporate identity. Apps provide more space and flexibility for content than Page posts alone. Promotions run through apps can collect data in a secure, structured way that may be appealing to advertisers, particularly larger brands, while creating a promotion with a Page is faster and easier. Additionally, as with all Page posts, Page posts about promotions are eligible to be displayed in the News Feeds of the people who like the Page and can be promoted to a broader audience.

Each campaign and objective will be different but a mix of an app and page competition with a media budget will yield good results for building a database and spreading the word.

For more info see here

Welcome to Popimedia

Booking Facebook media made simple - meedee8 integrates into the Facebook ads API

meedee8 has released an upgrade that incorporates access to the Facebook Ads Application Programming Interface (API). This provides agencies and brands with an intelligent and seamless solution to book their Facebook ads, which are automatically optimized, instead of having to struggle to make sense of the complex and wide-ranging options that Facebook provides.
 
Marketers are faced with an ever increasing and overwhelming range of products from Facebook, and are required to choose from an array of over 60 permutations of placements and ad types to run their campaign.
 
For the past two years, Popimedia, Africa’s only Facebook Preferred Marketing Developer (PMD), have used their meedee8 tool to provide agencies and brands with a managed and accountable approach to Community Management, providing detailed insights into their Facebook Page Management strategy.
 
“It provides enormous insights into your social media pages on Facebook and Twitter,” says Gil Sperling, chief technology officer at Popimedia, of which meedee8 is a subsidiary. “The system’s features allow clients to monitor pages via a dashboard interface, flag and tag comments, preload content and receive insights – including growth, content and engagement quality, demographics and team collaboration, to name a few.”
 
Now, meedee8’s upgrade with Facebook’s ads API provides marketers with an objective-driven workflow to build a media campaign, for which meedee8 then selects the best Facebook products, copy and creative to achieve the business objective. The ad’s are further optimized on the fly ensuring best ROI at all times.
 
“Targeting the right audience for your campaign is possible via the wide reach that Facebook offers and by the deep insights that meedee8 offers,” says Sperling. “meedee8 now ensures the full life cycle of marketing is taken care of, right from objectives, targeting and ad type through to conversion, ensuring you get the best ROI for your spend.”
 
The results so far…
The meedee8 Facebook ads API component is currently being used in-house with a number of existing clients. The results are showing Cost Per Clicks (CPC) in the region of R0,72 to R4.45 and Cost Per Fans (CPF) in the region of R2,69 to R11. This is considerably better than the industry norm of R9 and R15 respectively.
 
“Brands and companies should be considering Facebook as a marketing platform rather than a social platform,” says Sperling. “Facebook should be used to drive boardroom-level metrics such as beers sold, contracts opened, home loans taken, churn reduced, or any objective relevant to the business. 

Social metrics such as ‘likes’ and engagement are the lower level metrics used to achieve the boardroom-level metrics and can be irrelevant on their own for a business. Tools like the meedee8 allow for these kinds of metrics to be understood and expressed, so that true value can be derived from Facebook campaigns.”


About Popimedia
Popimedia Innovations is a social media and technology company that builds and sells marketing solutions to brands locally and abroad. Competencies encompass amongst others; holistic strategy; media buying (direct); community management; application and platform development. The agency’s proprietary systems are designed to deliver ROI from social networks or mobile devices to point of sale.
Popimedia is Africa's only Facebook Preferred Marketing Developer PMD and 1 of 260 such companies in the world. The PMD program is a community of best-in-class developers focused on making social marketing easier and more effective. 

Issued on behalf of Popimedia by Headlines
Popimedia
0861-767-393
www.popimedia.com

Headlines
+27 11 887 3422www.headlinespr.co.za