Social media are primarily Internet and mobile based tools for sharing and discussing information among human beings. ….. activities that integrate technology, telecommunications and social interaction, …… "building" of shared meaning among communities, as people share their stories and experiences.
Consider the latest trends in internet traffic and the picture is clear – today’s technology is enabling communication and social interaction in a way that is becoming simpler and more effective:
Alexa Top 60
Alexa – The web information company reports on the top websites from around the world. Interpreting and categorising the South African results paints an interesting picture and shows us the speed that South African consumers are integrating their everyday lives with Social Media:
35% of the top 60 South African ranked sites are Social, followed by news at 28%.
Viewed in another way – we can see that uptake of Social Media in South Africa is certainly gaining traction.
What does this all mean?
This does not mean that the way we communicate has changed much since the dawn of time. Instead what has changed is the visibility and impact of our conversations. This in turn means the consumer voice is becoming ever more powerful. One only has to look at sites like Hello Peter; Trip Advisor or Yelp and this becomes evident.
Not only has Social Media become important for marketers and advertisers to leverage, but it also enables productivity in large organizations and allows for collaboration in new and simple ways that can be more effective than a standard boardroom meeting….Stay tuned
(Stay tuned to Popimedia on Social and we will bring you the latest trends on Social Media from around the world)
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