Fenomenal Woman, underwritten by Hollard, renowned for innovative thinking, products and media campaigns ventured into the social media space through Popimedia and Wunderman with their “Insurance that Fits” campaign.
Objectives included brand awareness, building a database and a channel of communication for future offerings and driving sales.
The campaign ran for one month with a limited budget during the month of October utilizing Popimedia’s PIActionsTM system. Facebook Banner ads and www.FrogsLuck.com were used to seed the campaign and introduce the exact target audience to Fenomenal Woman’s offering. A prize of a two-day style makeover including a one-on-one styling workshop, professional hair styling, a R4 000 shopping spree and a professional photo shoot worth R30,000 was available for one lucky entrant.
The campaign once again proved that a sound digital strategy executed with a limited budget and the right expertise can achieve measurable results beyond expectations. Popimedia congratulates both the Wunderman and Fenomenal Woman teams for realizing that Digital and Social Media campaigns should form part of an integrated and upfront approach to marketing and sales.
The campaign achieved over 9000 clicks in the month with 35% conversion to competition entry and a further 24% conversion to quotation.
26% of quotes were generated through PIActionsTM (trusted referrals) once again demonstrating that Social Media is carving out its place in lead generation.
For the latest Social Media trends, statistics and thinking on how to make digital work for you.
nomenal Woman, underwritten by Hollard, renowned for innovative thinking, products and media campaigns ventured into the social media space through Popimedia and Wunderman with their “Insurance that Fits” campaign.
Objectives included brand awareness, building a database and a channel of communication for future offerings and driving sales.
The campaign ran for one month with a limited budget during the month of October utilizing Popimedia’s PIActionsTM system. Facebook Banner ads and www.FrogsLuck.com were used to seed the campaign and introduce the exact target audience to Fenomenal Woman’s offering. A prize of a two-day style makeover including a one-on-one styling workshop, professional hair styling, a R4 000 shopping spree and a professional photo shoot worth R30,000 was available for one lucky entrant.
The campaign once again proved that a sound digital strategy executed with a limited budget and the right expertise can achieve measurable results beyond expectations. Popimedia congratulates both the Wunderman and Fenomenal Woman teams for realizing that Digital and Social Media campaigns should form part of an integrated and upfront approach to marketing and sales.
The campaign achieved over 9000 clicks in the month with 35% conversion to competition entry and a further 24% conversion to quotation.
26% of quotes were generated through PIActionsTM (trusted referrals) once again demonstrating that Social Media is carving out its place in lead generation.
For the latest Social Media trends, statistics and thinking on how to make digital work for you.
Visit www.popimedia.com or contact us on 011 268 2640 info@popimedia.com.
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