Popimedia industry announcements at "The Social Network" Premiere

Johannesburg, 04 November 2010 – Popimedia Innovations, the leading provider of social media marketing strategy, tools and services to the world’s largest brands and agencies, today announced that, thanks to its direct relationship with Facebook, the company’s proprietary promotional systems and technologies implemented on Facebook have been vetted and approved by respective Facebook Advertising and Promotional Guideline divisions. The company is therefore able to swiftly implement advertisements and promotions which are aligned to Facebook’s guidelines.

A “Popimedia Approved Promotion” badge will accompany all promotions vetted by Popimedia and registered with Facebook.

Speaking at an exclusive preview of The Social Network, attended by 150 of the most influential creative directors; heads of agencies; media buyers, journalists and industry commentators, Popimedia Group CEO, Daniel Levy said: “Publicising a promotion or competition on Facebook, requires Facebook's prior approval in order for the promotion to be registered with Facebook. In the absence of this, Facebook may remove any materials relating to the promotion (including advertisements) or disable a Page or account if Facebook determines a violation of the Promotions Guidelines, the Statement of Rights and Responsibilities or any other of Facebook’s policies including Advertising Guidelines. We are now in a position to seamlessly facilitate the approval and registration of promotions with Facebook and also consult with companies and brands currently running unapproved promotions in order to rectify their position and avoid reputational risk.”

To date, Popimedia has worked with many traditional and digital agencies and have recently added new clients such as Brandhouse with Captain Morgan Black and Jose Cuervo, as well as Tempest Car Hire to its list of clients.

Adds Levy:  “There are some common misconceptions in the market around buying advertising on Facebook and Popimedia is excited to announce that through our Facebook Sales House division, we will be selling all Facebook advertisements including Facebook Premium Ads (CPM) (formerly Home Page Ads) in addition to ASU Ads (both CPM & CPC) and payment terms will be 30 days. Clients can contact us directly for our competitive rate card.”  

 “We are excited about what the future holds not only by further entrenching our working relationship with Facebook, but also in terms of developing tools and applications that can audit and monitor campaigns, which will be launched publically in the next few months to brands and agencies both locally and abroad.  We’re saying – watch this space,” concludes Levy.

For more information about Popimedia go to www.popimedia.com or visit the Facebook page http://www.facebook.com/Popimedia