Facebook Promotional Guidelines to be imminently updated

On Friday 26 November 2010, Popimedia was informed by our contacts at Facebook that new Facebook Promotions Guidelines will soon be released. What our sources say? Previously, promotions and terms and conditions needed to be explicitly approved by Facebook – this is now no longer required. Facebook no longer require a minimum media spend investment to support a promotion (ASU ads only). Promotions must still follow the company’s Promotions Guidelines and Facebook Platform Policies and brands are responsible for ensuring that all promotions fall within those guidelines. Although the changes have not yet reflected in the guidelines, we have been informed that this is imminent. What does this mean? This means that you are not required to have a media campaign on Facebook to run a promotion, nor do you need to ask for approval of the promotional T&Cs from Facebook. Previously, there was a minimum spend required in order to run a promotion which will now fall away and ensure the barrier to entry for promotions is less onerous. The relaxation of these guidelines does not mean that one can do as they please, and Facebook has still outlined that their policies need be complied with failing which the promotion will be removed. Ensuring promotional compliance Popimedia, ensures all client promotional campaigns are Facebook Promotional Guideline and Platform Policy compliant, which means the risk of such promotions being removed from Facebook are mitigated. A Popimedia Compliant Badge appears on all compliant promotions. Watch this space for further updates.